Logical Position

Over the past 2 ½ years, I’ve grown from a Tier 1 Copywriter to a Team Lead–training, mentoring and supporting 6 other writers' professional growth and goals. I’ve worked with 100s of clients to produce powerful & persuasive content on a weekly basis, while simultaneously proofreading work and improving department efficiencies. Here are a few of my favorite projects and the results that came from each campaign.

POC Sports is a globally recognized Swedish brand that specializes in skiing, snowboarding, and cycling gear for action sports enthusiasts. The brand puts an emphasis on safety by reducing the consequences of gravity sports through apparel & accessories backed by science.

Data Speaks

$15,000 Saved on Ad Spend

POC spent $15,000 less on Facebook and Instagram advertising, while generating an additional $60,000 in revenue.

$18 Back for Every $1 Spent on Advertising from Paid Social

In just two quarters, POC’s conversions shot up to 1,947 purchases made from Facebook and Instagram advertising.

The Reviews Are in!

“POC is confident with Logical Position to make real-time data-driven decisions to further increase our consumer reach, while maximizing revenue and efficiency gains. We are proud to call Logical Position a partner!”

-Elan Maj, POC’s North American Digital Manager

Fusion Teas

Fusion Teas is on a mission to share the world of quality loose-leaf tea with others. They solely focus on teas that enliven senses, and delight at the first sip. As a small, family-run business, they understand their impact on the Earth's future. They source organic and Fair Trade Certified teas whenever possible and strongly believe in giving back to our community through philanthropic efforts.

Driven by Strategy

50% Increase in ROAS

With LP as a partner, Fusion Teas achieved a 49.86% increase in their return on ad spend (ROAS), improving to 5.1 in September of 2020.

71% ROI

In 1 month, purchases rose by 50% driving $890 in revenue—an increase of 70.61 percent.

The Reviews Are in!

“Working with Logical Position has been a game-changing experience for us. We have worked with other digital marketing companies in the past and have not been as pleased. Naturally, we were hesitant of going with such a large company; however, we were pleasantly surprised. Logical Position seems to have a great working culture and I wish we would have found them sooner.”

-Thomas Egbert, Whirlwind Director of Fusion Teas

Since 2010, Breakside has grown from a small neighborhood pub into a nationally recognized brewery. They’re known for award-winning, innovative beers & barrel-aged seasonal releases.

Named Brewery of the Year in 2017 and 2019, 2020, 2021, and 2022 at the Oregon Beer Awards.

Brewing Up Success

1.3 Million Impressions in 8 Months

In 8 months, the ads generated over 1.3 million impressions across Facebook and Instagram, averaging just $0.43 per click and $9 for every cost-per-acquisition.

34% Increase in Web Traffic

Various campaigns helped shift their product offering to be more accessible to a broader customer base.

3,000 Beers Ordered From Their Site

Overall, LP helped drive foot traffic back to the Breakside brewpubs and increase at-home sales.